Blogging & Content

The Ultimate Business Blogging Guide

Have you ever asked a question online and got EXACTLY the help you were looking for or an answer that’s saved you hours of Googling? I bet you were eternally grateful to that person (well, you should have been). When you can provide that for your ideal clients they are going to LOVE you for it, I promise. The easiest way for you to get this info to people is through your blog, trust me on this. It’s why I’ve been been named one of the UK’s most influential bloggers. TWICE. Picture this You see a comment in a FB group, online somewhere, or a client or prospect client asks you something, and you think – YES I totally have a blog that will answer that question! You know it…

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3’s a crowd? Nope – it’s the magic number to max out your blog exposure

You’ve written your blog, spent time on the format, made sure you’ve linked to your other content, and tidied up your SEO so that the people who need and want to read your carefully crafted words can find them. Next, is to post your blog on social media… So what do you do? Copy and paste the link into your social media update, type “hey, here’s my latest blog!” in the comment box, hover your mouse over the post button, cringing a little inside and feeling a bit embarrassed about it all? We don’t want that. No way, Jose! You know I love to share how doing something realllly simple can make your content work really hard for you? Well here’s another gem for you that’s gonna take the ick…

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Do this and get instant expertise status. Boom!

If you want to raise your profile as an expert, get more interest in your services and grab the attention of a new audience (one who wants to buy from you), you’re gonna LOVE what I’m sharing here… I’ve got a simple idea for you, and it’s not about doing more… Instead of relying on building your own reputation fan-by-fan (this is still important though, so don’t stop) you can add a shot of interest in a single swoop. You do it by leveraging a trusted third-party that already has an army of fans. One that has a fierce reputation and a community who hang on their every word. By getting in front of these ready-made communities you can power-house your expertise status as quick as a flash. AND, and,…

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Is this the reason your blog posts look boring?

You’ve checked all the boxes for your blog: Great catchy headline Valuable content Subtle mentions of your business Links to your previous work scattered through Clear call to action Done, done and done. But why is it no one seems to “see” your posts? When you post to social media, if you’re hearing crickets this could be why: You’re not using images in your posts or they’re yawn-making! Pretty as a picture We are visual creatures by nature – just take a look around at all the ads and your favourite glossy mag. Bright, engaging pictures! Using pictures in your blog can lift your posts, entice visitors and draw readers in. Take advantage of our visual nature, play to it and make your posts as eye catching as you can.…

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Nail this to get more readers for your blog

There are some people’s blog you’ll read no matter what (like mine, right?!). You know that you’ll either A) enjoy or B) get value from what they write. Ideally, you’ll get both. How did I get here?! But what about those other articles you read online? Y’know, when you pop on your computer or smart device to look for something specific and then it’s half an hour later and you’re reading something totally unrelated? Something you may have had little or no interest in previously? Why are you reading it? How did you even get there? I can tell you now what it will probably have been. The headline. I mentioned attention grabbing headlines recently and wanted to give you a little bit of extra info. Which type are you?…

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It’s not what you’ve got it’s what you do with it that counts…

I’m certain we’ve all heard phrases similar to “it’s not what you’ve got, it’s what you do with it that counts” and I can tell you, I 100% agree. It’s about content, right? Do less, do it well I was talking to a client recently who wanted to create 3 blogs a week – I LOVE the enthusiasm and applaud her for that but that’s a big commitment to take on and unless your blog IS business it’s not the best use of your time. Take the example of high end luxury goods, Hermes don’t produce 100’s of different styles of bag, they do less, they do it well and they do it expensively! Producing loads of content isn’t the answer to getting exposure for your business – it’s in…

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Don’t forget this key ingredient when you’re blogging

Ahhh blogging, a favourite subject of mine! I recently wrote about how to make sure your hard work doesn’t get lost in cyberspace so your ideal customers can find you. But when they do find you and love you, you want to make sure they STAY! They may read your blog, they may even sign up to your newsletter but since stats say (and we all know they never lie) that it takes the average person seven – count them – seven points of contact before they buy from you do you really want them to escape that easily? Honeymooning You know what it’s like when you find something realllllly good to read, whether it’s a blog for your business or the new Harry Potter (hey, it’s your private life,…

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What you REALLY need to know about SEO

Think SEO’s only for nerds? Think again… I’ve written a gazillion times about the importance of blogging for your business. I’ve even been totally, no holds barred honest about how I really feel about it. So, you’ve taken my (rather brilliant) advice, set up a blog, you might even have made yourself an editorial calendar but hands up if when you see the words “meta description” or “keywords” you scroll merrily past, dismiss it as nerdy junk and just hit publish without a second thought? Lost in the mists of cyberspace…. Aggghhhh what a wasted opportunity! What is the point of your blood, sweat and tears if your special brand of magic, the content that could add such value to your clients can never be found? Imagine back in the…

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Insider secret! The system I wish I’d had when I started business blogging

There’s one system I wish I’d set up when I started blogging over 5 years ago. In that time I’ve written more than 200 articles about using social media, modern marketing techniques and email marketing to produce healthy growth and profits for small businesses and solo workers. Plus, I’ve written about systems, processes and mindset that help make the day-to-day of running a small business easier. Because it’s hard work creating a business you love that doesn’t take over your life! My greatest passion in work is putting solo workers in control and empowering them with the knowledge to make their business a success. I love working with my private clients. Guiding them through the maze of modern marketing so that they can achieve success for themselves and continue to…

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What I REALLY think about blogging (you’ll be surprised!)

Being in the business of modern marketing means I write a lot: Blogs Guest blogs Sales pages Website copy Marketing emails Training and workshop scripts Writing takes up most of my working week, fo’ sure. But, can I tell you a secret? Writing is not something I love to do. Before I started my business I hadn’t written much more than a shopping list since I left school. I never journaled or kept a diary I never wrote letters – I’d call instead I didn’t have to write proposals in my previous employed life But when I started working for myself I needed a low cost way of telling prospects what I do, building trust with them and reassuring them that I was worth investing in. And, I wanted to…

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