There are a few little-known ways to optimise your LinkedIn profile and claiming your customised url (also known as a vanity url) is one of them.
Sounds fancy! Why do I want one?
It makes your LinkedIn profile page easier to find and remember, plus it looks more professional so you can use it for cross promotion and marketing.
This 3 minute video explains what a custom url is, why you need one and how to add one to your LinkedIn profile for some extra professional goodness!
For more LinkedIn tips, take a look at my previous post 7 Tips to maxmise your LinkedIn profile.